Standardization vs. Localization—Which is right for you?
Many companies struggle with the decision between a localization and standardization strategy when marketing their products. At first glance, they appear to be opposites of each other, but both are valid strategies and can be used to great effect. Here’s what you need to know about each of them to make an informed decision about which one will work best for your business.
What is Localization?
When a company decides to localize, they aim to create content for various parts of their audience. Therefore, the focus of localization is that each market and its needs are different.
Companies with a wider audience and plans to reach out to new markets can focus on their localization strategy. This includes translating apps and website content, altering designs based on culture, and developin...