As a small company owner, you understand how important it is to stand out and make an excellent first impression. People are more likely to remember your business if it has a memorable logo. However, establishing a new identity or upgrading an existing one is tricky.
Even deciding on your preferred fonts might be challenging. So, with all this in mind, we’ve done our research to be able to provide you with some sound recommendations.
Your brand’s logo serves as a visual representation of what your business does and as part of your brand identity. Your current and potential customers will be able to identify you by your logo quickly.
This article gives you insight into what makes an effective logo and gives you some recommendations when it comes to creating a business identity.
Characteristics of an Effective Logo
A good logo acts as a symbol of your company’s ideals, increases the business’s credibility in the perspective of potential clients, and serves as a memento for your customers.
A good logo:
- Is memorable.
- It is legible anywhere at any size.
- It is different and stands out.
- It is always in style.
- Reflects your brand’s values.
Tips For Choosing a Good Logo
Here are some top pointers for choosing the ideal logo for your company.
Make your logo pop with a bright color.
The topic of common emotional connotations with colors is intriguing, especially when you consider how they vary across cultures. Many of our clients choose black and blue, which is possibly due to the fact that so many well-known companies use these colors. And it’s not without cause. Black is generally associated with power, refinement, tradition, and trustworthiness. The color blue is often linked with competence, trust, reliability, and security.
Return to your list of qualities you want to be associated with and consider how you would like your customer to feel when they encounter your logo. Consider what you want your logo to communicate and how color associations will shape your message. Then think about the type of logo that would work best for your company.
Make your logo versatile.
It is extremely important to know where to place the logo so that people can interact and connect with it. If you run a coffee house, you undoubtedly want your logo to appear on T-shirts, menus, flyers, your website, and your Facebook account. It will also most likely be incorporated into your signage; therefore, it must operate in a range of sizes.
If you are a florist, painter, or construction contractor who works offsite, you may want to promote on the move by putting your logo on the exterior of your vehicle as a car door magnet or a vinyl decal. Therefore, make sure that all of the content is clear and easily legible even when you’re driving down the highway. Ensure you check your logo’s readability from multiple angles.
Familiarize Yourself with Different Types of Logos
Logos are classified into three categories:
- The first type of logo is a text-only or wordmark identification, which is perfect if your company has a well-known brand or uses your family name.
- The second type is a letter mark or monogram that visually represents the first letter or letters of the business name. This combination gives your business a visual representation as well as a verbal identification of your name.
- The third type includes both a symbol and text. A shape is commonly used in logos to provide a visual reference to a service or product. This is the focal point of your logo, and when combined with a company name, it provides an identifiable and long-lasting design.
Get Help From Packaging Experts
If you don’t trust yourself to design a logo and you are working on a restricted budget, you are not alone. Several companies specialize in designing materials for marketing and branding, such as packaging and labeling. The good thing about working with a professional designer is that you have several options for creating your logo.
What You Need to Know Before Starting a Business
Don’t get too caught up with the design of your startup’s logo just yet. Instead, consider how you want customers to feel when they first come into contact with your business.
Consider the terms they use to describe their experience with your products or services. Your company’s soul is summed up in these words.
After that, you can link those words or sentiments to a visual or tactile sensation. Consider this the basis around which your logo will be built. It’s critical to make a list of business characteristics in order to have a clear communication target.