Switching from having in-house marketing to hiring a digital agency can be a big step. That being said, hiring a digital marketing agency can cause exponential growth in a short amount of time and allow you to put more focus into your work.
How You Know it’s Time to Change
Here’s how to know when it’s time.
You try to handle everything yourself
The sheer job of juggling social media, web updates, email marketing, new trends and such things on top of all your other business priorities may indicate that you’re stretching yourself too thin. If that’s the case, you’re not alone. Trying to manage too much can be exhausting, so it’s okay to address that you’re feeling overwhelmed and get whatever help you can.
You don’t plan ahead
Thinking just one month ahead is not suitable for the longevity of your business’s marketing. Thinking short-term causes failure of marketing campaigns and a lack of successful business. This may be why your marketing is failing, and this may also be the way to change things.
When you go to a digital marketing agency, they will think more than a year ahead.
You’ve seen a decline in leads or sales
Have you noticed a drop in sales? If so, it may be time to ask a digital marketing agency to come on board and develop an inbound marketing strategy that will reach your key customers where they are, and with content, they want to see, then they want to see it.
As you work with a marketing agency you can create a plan that integrates your sales process into marketing strategies that are good leads to your company, and straight to your sales team. Finding leads with digital marketing will save you time, and effort and increase your profits.
You aren’t analysing key metrics
As a business owner, you’ve probably heard that measurements lead to improvements. But this has to apply to your website and overall digital marketing too. Gathering numbers on your campaigns is the key manner to knowing what works and what doesn’t. You can identify which avenues need to be improved, and which need to be amplified.
It is clear that marketing is a lot of work, so if you need help with this analysis you need to look to a professional agency to help you get through your marketing with the correct analysis.
You lack the necessary skillset in-house
When it comes to digital marketing, developing a marketing strategy requires a variety of elements that include long-winded processes like market research, competitive research and more. This may not be something you can manage in-house, and hiring freelancers is not the same as working with multiple people in an agency.
Time for some fresh ideas
It’s common for business owners to get stuck from time to time, especially when it comes to keeping on top of everything they need to get done. If you need fresh and new ideas that come from a varied team, a digital marketing agency is an answer. They will dedicate time to researching and specializing in what you offer.
Making the switch from in-house marketing to hiring a digital marketing agency is a huge decision. It can be challenging to let go of control, but you’ll be happy you hired an agency to help out with the right partnership. The key is to find an agency who you get along with and make sense with.
If you feel ready to hire a digital marketing agency, you should be speaking to Blurn. For more information about Blurn, they are a full-service digital marketing agency that specialises in helping clients worldwide increase their online marketing.